About Jack

Where strategy
becomes magic.

Jack Reimon is a Peruvian magician, mentalist and keynote speaker. He has been doing magic since he was four, and has spent more than thirty years understanding why it works. He gave his first show at eight and still performs in public and private shows today. He studied in Las Vegas alongside magicians such as Lance Burton, Penn & Teller and Jeff McBride, and learned from David Copperfield's producer. He has advised magicians in Peru and abroad on designing effects for theater and television. He is a magician, mentalist and hypnotist, and the author of two books for magicians: L.I.F.T., whose first edition sold out in days, and Prompts, on artificial intelligence applied to magic.

His other half is business. He studied Communications, holds a diploma in the Science of Creativity from CENTRUM Católica, and has worked with LEGO® SERIOUS PLAY® since 2012, when he trained with Per Kristiansen, co-creator of the method. Today he is one of the 19 trainers worldwide who certify facilitators, a member of the Association of Master Trainers and a partner at Trivium, where he heads the Peru office. He has facilitated more than a hundred strategy and innovation workshops with leadership teams and trained facilitators in Latin America, North America, Europe and Africa.

His collaboration with MediaLab Prado in 2009, helping technologists and artists create technology "indistinguishable from magic", led him to bring the two worlds together. That is how his method to think like a magician was born, which he brings to companies through his keynotes: what a magician does every night on stage (creating something out of nothing, capturing attention, guiding a decision, turning the unknown into wonder) applied to innovation, sales and leadership. His approach combines cognitive psychology, the neuroscience of learning and business strategy.